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@article{190618,
        author = {Ranjitha. K. A and Dr. P. S. Chandni},
        title = {Possibilities of Tourism Promotion and its relevance in Kerala Tourism: with Special Reference to Attappadi},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2909-2915},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190618},
        abstract = {Tourism is a key contributor to the economic and cultural development of Kerala, a state renowned for its natural beauty and sustainable tourism initiatives. Attappadi, a tribal region in Palakkad district, remains an underexplored destination despite its rich ecological resources, indigenous culture, and scenic landscapes. This study examines the possibilities of tourism promotion and its relevance within the context of Kerala tourism, with special reference to Attappadi. The objectives of the study are to identify the tourism potential of the region, analyze existing promotional practices, and assess the scope for sustainable tourism development. The study is based on both primary and secondary data to understand tourist perceptions, local community involvement, and infrastructural conditions. The findings indicate that Attappadi has strong potential for eco-tourism, tribal tourism, and cultural tourism, which align with Kerala’s responsible tourism vision. However, inadequate infrastructure, limited marketing strategies, environmental concerns, and lack of awareness among local stakeholders restrict tourism growth. The study emphasizes the need for strategic promotion, digital marketing, community participation, and policy support to ensure inclusive and sustainable tourism development. Promoting Attappadi as an alternative tourism destination can diversify Kerala’s tourism portfolio while fostering regional development and preserving indigenous heritage.},
        keywords = {Tourism industry, Kerala tourism, Attappadi},
        month = {January},
        }