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@article{190668,
        author = {Naman Manwani and Sahil Chauganjkar},
        title = {The Impact of Dark Stores on Consumer Behaviour: An Age-Based Analysis in Indore’s Fast-Emerging Retail Market},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {1724-1731},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190668},
        abstract = {Purpose: This study explores how dark stores impact urban consumer behaviour across different age groups in Indore, a rapidly growing retail market in India. It examines their influence on shopping habits, satisfaction, and future adoption, as well as their effect on traditional retail dynamics.
Methodology: A quantitative research approach was adopted to analyse consumer behaviour across different age groups. Correlation analysis was performed to examine the dependency between usage, satisfaction, and future intent regarding dark stores. Additionally, mean analysis was conducted to assess how these variables vary across different age groups.},
        keywords = {Dark Stores, Consumer Behaviour, Retail Transformation, Local Retail Logistics, E-commerce Growth.},
        month = {January},
        }