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@article{190687,
        author = {Dr. NAGALAXMI B},
        title = {ROLE OF AI IN DRIVING THE GROWTH OF MSMEs IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2970-2975},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190687},
        abstract = {Micro, Small and Medium Enterprises (MSMEs) are the backbone of the India’s economy, contributing significantly to employment generation, industrial output and exports. However, despite their potential, MSMEs face persistent challenges such as limited access to finance, inadequate infrastructure, inefficient supply chains and restricted market reach. Artificial Intelligence presents a significant opportunity for growth and competitiveness among MSMEs in India. In recent years, Artificial Intelligence (AI) has emerged as transformative tool to address these bottlenecks and drive sustainable growth in the MSME sector. By adopting AI-powered solutions, MSMEs can streamline operations, improve decision making and it also helps to enhance the customer experiences. In this era of technology undoubtedly AI plays a significant role in driving the growth of MSMEs in India. In this context, an attempt has made to explore the Role of Artificial Intelligence in enhancing the competitiveness, productivity, and resilience of MSMEs in India. This paper addresses the challenges of MSMEs in India and it examines how AI-powered solutions can empower MSMEs to optimize operations, reduce costs and expand market opportunities. India can unlock the transformative power of AI for its MSMEs, paving the way for a more innovative and resilient economy.},
        keywords = {Artificial Intelligence, MSMEs and Sustainable Development},
        month = {January},
        }