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@article{191092,
        author = {Dr. Gittu Baby},
        title = {Ethics, Enterprise, and Sustainability: Exploring Conscious Capitalism in Contemporary Business},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {5672-5678},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191092},
        abstract = {In recent years, growing economic inequalities, environmental crises, and ethical failures in corporate governance have exposed the limitations of profit-centric business models. This article examines the emergence of conscious capitalism as a transformative framework that redefines the purpose of business beyond shareholder primacy toward holistic stakeholder value creation. Drawing upon philosophical traditions, stakeholder theory, and contemporary management thought, the study explores how conscious capitalism integrates ethical responsibility with economic performance to foster organisational sustainability. The article analyses the shift from profit maximisation to purpose-driven enterprises, highlighting the role of conscious leadership, values-based organisational culture, and the strategic integration of Environmental, Social, and Governance (ESG) principles. It further investigates the adoption of alternative sustainability metrics and impact assessment frameworks that move beyond traditional financial indicators to capture long-term social and environmental value. While acknowledging critiques related to superficial adoption, stakeholder conflicts, and structural limitations within capitalist systems, the article argues that conscious capitalism offers a viable pathway for aligning ethical vision with sustainable growth. By situating business organisations as moral and social institutions, the study underscores that enduring corporate success in the contemporary global economy is increasingly contingent upon responsible engagement with stakeholders, ethical governance, and long-term value creation rather than short-term profit alone.},
        keywords = {Conscious Capitalism, Organisational Sustainability, Stakeholder Value, Ethical Business Practices.},
        month = {January},
        }