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@article{191527,
        author = {Devidas gangaram kalwale and Dr. Govind Adhe},
        title = {Comparative Analysis of Social Media Adoption in Engineering College Libraries in Mumbai region},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {6876-6883},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191527},
        abstract = {Social media platforms are presently a crucial aspect of human life. Social media technologies provide a venue for communication. The design should not only attract comments but also provoke a reaction.  An individual association gets deeper with the knowledge through this. This paper attempts to study the extent of use and adoption of social media in engineering college libraries of Mumbai region. The primary objective is to examine how engineering colleges utilize these platforms for academic assistance, student involvement, access and availability of resources and more.  "Social media use by educational institutions is growing day by day". The limitless availability of technology and the internet has altered our lives. The Internet is being used vastly in the daily life of a human being whether it is business, traveling, social networking, communicating, educating, entertaining, and more. Today’s generation still prefers social media websites like Facebook, LinkedIn, Instagram, WhatsApp, Viber etc. which offer the services of social networking and Communication Services. The consumer is using social media sites more and more and it is becoming part of their lives. All the social media sites are growing and making more and more. Social media has now become a prominent medium of our daily lives. With its increasing use, this research study investigates the use of social media by libraries and its impact on student engagement. The study reveals the connection of social media adoption with a number of factors like library size, budget, institutional policy, etc. In addition, the study provides recommendations much more useful and insightful regarding media adoption by the libraries.},
        keywords = {Social media adoption, engineering college libraries, student engagement, resource accessibility, digital tools, library services, social media platforms.},
        month = {January},
        }