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@article{191999,
        author = {Elizabeth Prema A and Guhan prasanth K and Nallamal M},
        title = {A STUDY ON CONSUMER SATISFACTION TOWARDS SHRI KANNAN DEPARTMENTAL STORE IN METTUPALAYAM},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {74-77},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191999},
        abstract = {The purpose of this study is to analyze consumer satisfaction levels regarding products and services offered by SHRI KANNAN DEPARTMENTAL STORE IN METTUPALAYAM. Consumer satisfaction is a key determinant of business success. This study explores dimensions such as product quality, pricing, store ambience, staff behavior, billing and payment convenience, and overall shopping experience. Primary data was collected from 100 customers of Shri Kannan Departmental Store via structured questionnaires. The responses were analyzed using simple statistical tools like percentages, mean scores, and satisfaction indexes. Findings reveal key areas of strength and improvement opportunities, enabling the store to enhance service quality and customer retention. The study concludes that while the majority of customers are satisfied, but pinpoint specific aspects like billing speed and parking facilities as areas requiring attention. Findings indicate a high level of satisfaction regarding product availability.},
        keywords = {},
        month = {February},
        }