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@article{192083,
        author = {Dr. Mushtaq Ali Mohammed},
        title = {The Role of Small Sachets in Rural India: A Strategic Tool for FMCG Penetration and Inclusive Growth},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {3034-3036},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192083},
        abstract = {},
        keywords = {Sachet Marketing, Rural FMCG, Bottom of the Pyramid, Micro-Packaging, Rural Consumption, India Rural India represents one of the most significant growth opportunities for Fast-Moving Consumer Goods (FMCG) companies. Among the various innovations adopted to penetrate this market, the introduction of small sachets has proven to be one of the most effective strategies. This paper examines the role of sachetization in rural India, focusing on affordability, consumer behavior, distribution efficiency, and socio-economic impact. Using secondary data from industry reports and government sources, the study highlights how sachets have transformed rural consumption patterns and contributed to inclusive market development.},
        month = {February},
        }