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@article{192145,
        author = {Dr. G. Jothi},
        title = {A STUDY ON CONSUMER ATTITIUDE AND AWERNESS OF SELECTED MOBILE PHONE IN TIRUPUR DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {386-389},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192145},
        abstract = {Nowadays, using a mobile phone for personal communication is a necessity. The cell phone has a significant impact on people’s daily life in the current environment. India has one of the highest growth rates among the economics of the world. The expansion of the country's Telecommunications sector, particularly in the area of cellular communication, serves as a tangible illustration of this development. After China, India is the second-largest producer of mobile phones worldwide. In the modern world an individual tends to communicate anything to everything right from the place where he/she stands. Mobile brands can be broadly categorised by their strengths, such as flagship features, budget-friendliness or durability. Leading global brands like Apple I Phone, Samsung, One plus, Vivo and Oppo dominate the market with advanced technology. To achieve the study's goal, a sample of 120 customers was selected using a basic random sampling approach, and the data was then analyzed to produce more informed recommendations. The tools used Simple Percentage Analysis.},
        keywords = {},
        month = {February},
        }