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@article{192345,
        author = {Mr.K.BAKIYARAJ and Dr.S.Parthiban},
        title = {SOCIO-ECONOMIC DETERMINANTS OF ENGAGEMENT AMONG ONLINE FOOD DELIVERY PROFESSIONALS: THE MEDIATING ROLE OF JOB-RELATED FACTORS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1296-1301},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192345},
        abstract = {The rapid expansion of online food delivery platforms has transformed employment patterns within the gig economy, particularly in urban India. This study examines the socio-economic determinants of engagement among online food delivery professionals, with a specific focus on the mediating role of job-related factors. Using a descriptive and analytical research design, primary data were collected from 250 delivery professionals associated with major online food delivery platforms. The study employs advanced statistical techniques, including regression-based mediation analysis, to assess the direct and indirect relationships between socio-economic characteristics and engagement levels. The findings reveal that socio-economic factors significantly influence engagement; however, their impact is substantially mediated by job-related factors such as work flexibility, earnings satisfaction, and incentive structures. The results indicate partial mediation, suggesting that favourable job conditions strengthen engagement even among workers facing socio-economic constraints. This highlights the importance of job design and reward mechanisms in sustaining workforce engagement within platform-based employment. The study contributes to the growing literature on gig economy labour by providing empirical evidence on engagement dynamics and offers practical implications for platform operators and policymakers aiming to enhance job quality and sustainable engagement among online food delivery professionals.},
        keywords = {Gig economy; Online food delivery; Employee engagement; Job-related factors; Mediation analysis},
        month = {February},
        }