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@article{192359,
        author = {Raj Kumar Banarjee and Akshit Xalxo},
        title = {Technology-Enabled Quick Commerce, An Operational and Economic Trade-offs in Sub-10-Minute Delivery Models},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {1359-1363},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192359},
        abstract = {The rapid rise of quick commerce platforms offering sub-10-minute delivery has transformed urban retail and logistics ecosystems, particularly in emerging markets. These models promise extreme convenience but face significant economic and operational challenges related to cost structures, inventory positioning, workforce orchestration, and technology integration. This paper examines how digital platforms enable ultra-fast delivery while balancing critical trade-offs between speed, cost efficiency, and operational sustainability. Using an exploratory qualitative case study of a 10 -minute delivery model in India, the study integrates insights from operations management, platform economics, and IT-enabled business models. The findings reveal that delivery speed is achieved not solely through geographic proximity but through tight coupling of demand forecasting, micro-fulfilment design, and real-time routing systems. The paper contributes to the IT Business and Management literature by providing an integrated framework for understanding the economic viability of ultra-fast delivery models and offers managerial and policy implications for urban logistics and digital commerce.},
        keywords = {Quick commerce, last-mile logistics, digital platforms, micro-fulfilment, operational trade-offs, IT-enabled business models, last-mile delivery.},
        month = {February},
        }