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@article{192819,
        author = {Abbas and Dr. P. Navomi Nithila},
        title = {A STUDY ON CHALLENGES FACED BY NEW ENTREPRENEURS IN MSME ECOSYSTEM},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {3331-3336},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192819},
        abstract = {The aim of the study is to examine the key challenges influencing the survival and sustainability of new entrepreneurs within the MSME ecosystem. The objectives of the study are to identify the major financial, operational, and market-related obstacles faced by new entrepreneurs, to analyze the impact of these challenges on business continuity, and to evaluate the role of ecosystem support factors such as mentoring, policy awareness, and institutional assistance in enhancing entrepreneurial sustainability. The study primarily depends on primary data collected through a well-structured and framed questionnaire administered to new MSME entrepreneurs. A descriptive and analytical research design has been adopted, and the Stratified sampling method was used for data collection. Appropriate statistical tools were applied to analyze the relationship between survival challenges and entrepreneurial sustainability. The results of the study reveal that limited access to finance, inadequate working capital, weak financial management practices, lack of managerial skills, and intense market competition significantly affect the survival of new MSME ventures. Furthermore, the findings indicate that insufficient awareness of government schemes, minimal mentoring support, and ineffective institutional assistance weaken the entrepreneurial support framework. Conversely, entrepreneurs with access to proper guidance, skill development programs, and policy support demonstrate better adaptability and resilience. The study concludes that strengthening ecosystem support mechanisms is essential for improving the long-term survival and sustainable growth of new entrepreneurs in the MSME sector.},
        keywords = {New entrepreneurs, MSME ecosystem, survival challenges, ecosystem support, entrepreneurial sustainability.},
        month = {February},
        }