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@article{193196,
        author = {T.Rajasekar and S.Rameshkannan and P.Muralidharan},
        title = {INVESTORS PERCEPTION AND ATTITUDE TOWARDS MUTUAL FUND AS AN INVESTMENT OPTION IN SALEM DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {4581-4585},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193196},
        abstract = {Mutual funds have emerged as one of the most significant and accessible investment avenues for retail investors, offering professional management, diversification, and comparatively lower risk. This study examines the perception and attitude of investors towards mutual funds as an investment option in Salem District. The research focuses on identifying the factors influencing investment decisions, including demographic characteristics, awareness levels, investment preferences, and sources of information. Primary data were collected from 120 respondents using a structured questionnaire and analyzed using descriptive statistical tools such as percentage analysis, ranking, and chi-square tests. The findings reveal that brand image, safety, returns, and professional management play a crucial role in shaping investor perception. Debt funds are found to be the most preferred investment option, and a significant proportion of investors prefer investing in the government sector. The study also highlights that demographic variables such as age, income, and occupation significantly influence investment behavior. Despite the growing popularity of mutual funds, lack of awareness and limited financial literacy remain key barriers to wider adoption. The study suggests that increased investor education programs, awareness campaigns, and improved transparency by fund managers can enhance investor confidence and participation. The results provide valuable insights for asset management companies, financial advisors, and policymakers to design strategies that better align with investor expectations and promote mutual fund investments.},
        keywords = {Mutual Fund Investment, Investor Perception, Investment Behaviour ,Behavioral Finance, Risk and Return, Demographic Factors, Fund Selection Criteria, Investment Awareness, Retail Investors, Financial Decision Making.},
        month = {February},
        }