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@article{193201,
        author = {P.Thamaraikannan and G.Preethi and P.Sureshkumar},
        title = {IMPACT OF FACEBOOK REELS USAGE AMONG ARTS AND SCIENCE COLLEGE STUDENTS IN SALEM DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {4586-4597},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193201},
        abstract = {The aspire of this research is to make out the major issues related to impact of Face book Reels usage among arts and science college students in Salem District.  Nowadays most of the college students have used and addicted in Face book Reels mobile application. The College students are used a variety of trends within Face book Reels, including memes, lip-synced songs, and comedies. Duets, a feature that allows users to add their own video to an existing video with the original content's audio, have led to most of these trends.  Snow- ball sampling method has been used to collect the data. The size of the sample is 200. The primary data was collected through questionnaire from the respondents of arts and science college students in Salem District. For analyzing the primary data, statistical tools such as Percentage Analysis, Reliability Statistics, Friedman Rank Correlation, Factor Analysis, T-test, One Way ANOVA and Chi- Square Test were used with the help of SPSS Software version 21.0. The major finding of the study is there is no significant difference between impact of Face book Reels usage and the Socio- economic profile of the arts and science college students.},
        keywords = {Facebook Reels, Social Media Usage, College Students, Short-Video Platforms Digital Addiction, User Engagement, Communication Behavior, Student Satisfaction, Socio-Economic Factors, Online Entertainment Impact},
        month = {February},
        }