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@article{193682,
        author = {Pyae Soe Zaw and Dr. Mohit Parekh and Nitesh Kumar Yadav},
        title = {Factors Affecting Consumer Preference Toward Electric Two Wheelers In Gujarat India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1293-1301},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193682},
        abstract = {The global transition toward sustainable mobility has intensified academic and policy interest in electric vehicles (EVs), particularly in emerging economies where urban pollution and fossil fuel dependence present serious developmental challenges. India, as the world’s largest two-wheeler market, represents a critical case for examining electric vehicle diffusion. This study investigates the determinants influencing consumer preference and purchase intention toward electric two-wheelers (E2Ws) in Gujarat, India. Drawing upon the Technology Acceptance Model, Theory of Planned Behavior, and Diffusion of Innovation theory, the study integrates economic, technological, environmental, social, and policy-related constructs into a comprehensive framework. Primary data were collected through a structured questionnaire administered to respondents in Gujarat. Reliability analysis, exploratory factor analysis, correlation, and regression techniques were employed. The findings indicate that technological reliability, environmental consciousness, and satisfaction with government initiatives significantly influence purchase intention, while economic considerations exhibit moderate influence. The study contributes to sustainable mobility literature by providing empirical evidence from a rapidly evolving Indian state context and offers policy and managerial insights for accelerating electric two-wheeler adoption.},
        keywords = {Electric two-wheelers, EV adoption, consumer preference, Gujarat, sustainable mobility, purchase intention},
        month = {March},
        }