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@article{193700,
        author = {Nikhil Kiran Patil},
        title = {A Pilot Study of Business Intelligence in Strategic Decision Making of Pune IT Firms},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1542-1544},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193700},
        abstract = {In the contemporary digital economy, organizations increasingly rely on data-driven insights to guide strategic decisions and maintain competitive advantage. Business Intelligence (BI) systems enable firms to collect, integrate, analyze, and visualize large volumes of organizational data, allowing managers to make more informed and timely decisions. This pilot study examines the role of Business Intelligence in supporting strategic decision-making and business development within selected IT firms located in Pune, India. A structured questionnaire was developed based on existing literature and distributed to a small sample of IT professionals and managers. The pilot study aimed to validate the research instrument and explore preliminary perceptions regarding the effectiveness of BI tools. The results indicate that BI systems are widely perceived as valuable for improving decision quality, enhancing operational efficiency, and identifying business opportunities. Reliability analysis using Cronbach’s alpha demonstrated strong internal consistency of the survey instrument. The findings confirm that Business Intelligence plays a significant role in enabling data-driven strategic decisions in IT organizations. This pilot study also establishes a foundation for a larger empirical investigation into the relationship between BI capabilities and organizational performance.},
        keywords = {},
        month = {March},
        }