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@article{193719,
        author = {Bhakti C Bangar and Vinay Darbi},
        title = {A Study on Customers Perception of Over-The-Counter Medicines in Vijayapura city},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1570-1574},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193719},
        abstract = {Over-the-counter (OTC) medicines play a significant role in self-medication by enabling consumers to treat minor illnesses without a doctor’s prescription. The increasing demand for quick, affordable, and easily accessible healthcare solutions has led to higher OTC medicine usage in urban areas like Vijayapura city.
This study aims to analyse customer perception, awareness, purchasing behaviour, safety concerns, and influencing factors related to OTC medicines in Vijayapura city. The research adopted a descriptive research design. Primary data were collected from 200 respondents through structured questionnaires (150 online and 50 offline). Statistical tools such as percentage analysis, chi-square test, correlation, and regression analysis were used.
The findings reveal that most consumers use OTC medicines occasionally for minor ailments like fever, cold, headache, and acidity. Local pharmacies are the most preferred place of purchase. Professional advice from pharmacists and doctors has a stronger influence than advertisements. Although general awareness is moderate, knowledge about side effects remains limited.
The study concludes that while consumers have a positive perception of OTC medicines, there is a need for improved awareness programs to promote safe and responsible self-medication practices.},
        keywords = {Over-the-Counter Medicines, Customer Perception, Self-Medication, Consumer Awareness, Pharmacist Influence, Vijayapura City},
        month = {March},
        }