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@article{193720,
        author = {SRINIVAS and Vinay Darbi},
        title = {Impact of UPI on Consumer Spending Patterns},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1165-1169},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193720},
        abstract = {The rapid growth of digital payment systems has transformed the financial ecosystem in India with the Unified Payments Interface (UPI) emerging as a major driver of cashless transactions This study examines the impact of UPI on consumer spending patterns, focusing on changes in spending frequency, payment preferences, impulse buying behavior, and cash usage. The research also evaluates the role of UPI in promoting financial inclusion and supporting India’s transition toward a cashless economy. A descriptive research design was adopted for the study and primary data was collected through a structured online questionnaire using Google Forms. The sample consisted of 202 UPI users from different age groups, income levels, occupations and educational backgrounds. The collected data was analyzed using percentage analysis descriptive statistics, and one-sample t-tests with the help of SPSS and MS Excel. The findings reveal that UPI has significantly improved the ease, speed, and convenience of financial transactions, leading to increased usage for daily and small-value purchases. Most respondents reported a reduction in cash dependency and higher preference for UPI over traditional payment methods. The study also indicates that UPI encourages frequent spending and impulse buying largely due to instant payments and attractive cash back and reward offers. At the same time, digital transaction records provided by UPI applications help users monitor expenses and improve financial awareness. The hypothesis testing results show a statistically significant change in consumer spending behavior after adopting UPI. Overall, the study concludes that UPI has played a crucial role in reshaping consumer spending patterns, enhancing financial inclusion, and accelerating the growth of a cashless digital economy in India.},
        keywords = {Unified Payments Interface (UPI), Consumer Spending Patterns, Digital Payments, Impulse Buying, Cashless Economy, Financial Inclusion.},
        month = {March},
        }