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@article{193750,
        author = {Tarun Vijay},
        title = {A Study on Consumer perception and buying behavior towards TATA EV’s in Coimbatore City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1716-1718},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193750},
        abstract = {The study on consumer perception and buying behavior towards Tata electric vehicles. The main objective of the study is to understand the awareness level, opinions, and purchase intention of consumers regarding Tata EVs. It also identifies the important factors that influence the important factors that influence their decision to buy electric vehicles. The data study was collected from 106 respondents through a structured questionnaire. The respondents expressed concerns about charging infrastructure, driving range and safety. The study includes that Tata electric vehicles have good market potential with better charging facilities, improved awareness and effective marketing strategies, Tata EVs can increase their sales and gain more customer in the future.},
        keywords = {},
        month = {March},
        }