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@article{193808,
        author = {Sakshi Dhumal and Atish Shriniwar and Vaishali Suryawanshi and Sakshi Jagdale and Rutuja Deshmukh},
        title = {Impact of Colour Theory on Human Psychology: A Study on AI-Generated Colour Schemes and User Emotions},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1814-1819},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193808},
        abstract = {Background: Colour influences humans at various scales. It triggers human emotions consciously and subconsciously. With the emergence of Artificial Intelligence it got prominence over the apps and websites that adapted the fascinating feature of auto colour changing based on user mood, day timings, or environments. Thus, it becomes crucial to introspect the impact on individuals psychology.
This study investigates user expectations and emotional responses toward AI-generated adaptive colour systems compared to traditional static interfaces.
Methods: A Google Form survey was designed with four sections collecting demographic information and rating static and adaptive colour interfaces using a 5point rating scale, and open-ended feedback on perceived advantages and disadvantages. Participants included were university students and staff.
Results: Adaptive interfaces conquered higher ratings over the comparison. Its potentially measured dimensions are as follows: emotional comfort (23% improvement), visual appeal (22% improvement), and engagement (28% improvement). Adaptive systems experienced trust in moderate ratings. Three primary advantages emerged: visual comfort and eye health, enhanced user experience, and the reduced cognitive load. Few main concerns were observed such as distraction and over-stimulation, loss of control, and privacy transparency.
Conclusion: It is observed that AI-generated themes and colours schemes are more visually appealing and likable among the users due to its efficacy and significant potential enhancing user experience. However, in this fast pace and rapid changing era successful implementation requires addressing user concerns about predictability, control, and transparency through thoughtful design.},
        keywords = {Colour Psychology, AI-Generated Design, Adaptive Interfaces, Emotional Design, Human-Computer Interaction},
        month = {March},
        }