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@article{193910,
        author = {Swati khattri},
        title = {An Analytical Study on Consumer Behaviour for Post Payments Bank Products: A Case of Undergraduate and Postgraduate Students in Jhansi”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1528-1529},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193910},
        abstract = {This research examines the level of awareness, adoption, and gratification with India Post Payments Bank (IPPB) products among students in Jhansi. In the milieu of the initiative towards a "Digital India," IPPB uses its extensive postal network to offer banking services without paperwork. Nevertheless, its uptake among tech-practical young individuals continues to be a topic of investigation. The study uses primary data collected from 100 students from institutions such as Bundelkhand University and nearby colleges to identify the factors affecting their banking preferences.},
        keywords = {},
        month = {March},
        }