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@article{193948,
        author = {SHIVAM SINGH},
        title = {Factors Considered by Small Investors Before Investing in the Stock Market: A Fundamental Perspective},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {2040-2044},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193948},
        abstract = {Retail participation in stock markets has increased significantly in emerging economies, particularly in India. With regulatory strengthening by the (SEBI) and technological advancement in trading platforms such as the (NSE) and the (BSE), small investors have gained easier access to equity markets. Despite this accessibility, retail investors often operate with limited financial resources and moderate risk tolerance. Therefore, understanding the fundamental factors influencing their investment decisions is essential. 
This research paper examines the financial, behavioral, and macroeconomic factors considered by small investors before investing in the stock market from a fundamental analysis perspective. The study integrates classical financial theories, behavioral finance literature, and empirical findings to provide a comprehensive understanding of retail investor decision-making.},
        keywords = {Small Investors, Fundamental Analysis, Retail Investment Behavior, Stock Market, Financial Ratios, Behavioral Finance},
        month = {March},
        }