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@article{194651,
        author = {Dr. NAZEEM. A and Dr. Indurajani R},
        title = {Consumer Satisfaction and Determinants of Choosing Online Food Delivery Applications: An Empirical Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {5043-5051},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194651},
        abstract = {Rapid technological advancement and widespread smartphone and internet use in India have transformed consumer purchasing behaviour, particularly in the food industry. Online food delivery applications allow customers to conveniently order food from home using multiple ordering channels, flexible payments, and contactless delivery. The study finds that these platforms are widely used across demographic groups, especially among individuals aged 25–45, with nearly equal participation from men and women. Employed professionals form the largest user group. Customers report high satisfaction with service and food quality, though value for money remains relatively low. Consumers primarily use online food delivery platforms for convenience, good food quality, and the ability to avoid travelling, while factors such as variety of food options and promotional offers hold moderate importance, and features like real-time tracking, payment options, user-friendly interface, and customer service are perceived as relatively less influential in their usage decisions.},
        keywords = {Online Food Delivery, Customer Satisfaction, Service Quality, Consumer Preferences, Convenience, Perceived Value, Digital Food Platforms.},
        month = {March},
        }