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@article{195107,
        author = {B.Navya and Dr.S.PARTHASARATHY},
        title = {AI-Driven Multichannel Marketing Automation System Using the MERN Stack},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {7226-7231},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195107},
        abstract = {AI-Driven Multichannel Marketing System is an AI-powered marketing automation platform designed to help businesses manage and execute multi-channel digital campaigns from a single unified Admin Dashboard. The platform integrates artificial intelligence for campaign content and banner generation using the Pollinations AI API, enabling automated creation of marketing assets for Email, WhatsApp, and Social Media channels including Facebook, Instagram, and LinkedIn. The system is developed using React.js for the frontend with a dark-theme professional UI, Node.js and Express for the backend REST API, and MongoDB for NoSQL data management with MongoDB. The platform includes a Product and Service management module with full CRUD operations, a comprehensive AI Templates library with 45+ pre-built prompt templates, and a Canvas-based social media poster generator. The system architecture follows a client-server model with stateless REST API communication, ensuring scalability and privacy. Testing across all major campaign types demonstrates fast AI content generation with response times under three seconds. AI-Driven Multichannel Marketing System addresses the need for affordable, intelligent, and integrated marketing automation for small and medium businesses.},
        keywords = {MERN Stack, Pollinations AI, Social Media Marketing, Email Marketing.},
        month = {March},
        }