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@article{195151,
        author = {Shruti Raj and Dr. Amol Kumar},
        title = {An Empirical Study on the Factors Influencing Consumer Behaviour towards Online Food Delivery Applications in Delhi NCR Region},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {7287-7295},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195151},
        abstract = {Our manner of ordering food has revolutionized in the past few years, and the change is more apparent in major cities such as those in the Delhi NCR. The fact that applications such as Zomato, Swiggy, and Uber Eats are already a part of the daily life of the city, people seem to switch between them, or sometimes even switch to their rivals, made it feel necessary to learn why people choose these services in the first place or why they keep returning to the same apps. The study aimed at considering the main factors that influence consumer behaviour to online food delivery applications (OFDAs) within the area of Delhi NCR.
In particular, I was interested in understanding the influence of such factors as convenience, price, promotional campaigns, application design, delivery time, diversity of restaurants, customer rating with other platforms, and digital payment credibility on frequency of orders and platform loyalty. A calculated survey was conducted on the locality of Delhi NCR and the analysis was done through normal statistical methods. What came out was relatively a clear image wherein convenience and saving time was the reason people used to turn to the food delivery apps in the first place.},
        keywords = {},
        month = {March},
        }