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@article{195189,
        author = {Komal Sunil Shinde and Tophan Pradhan and Dr. Paresh Patel},
        title = {Perception of Generic Drugs under Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) in Vadodara},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {7029-7035},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195189},
        abstract = {Access to affordable healthcare remains a major challenge in developing countries such as India, where a large proportion of healthcare expenses are paid out-of-pocket by individuals. Generic medicines offer an effective solution to reduce treatment costs while maintaining therapeutic quality and safety. The Government of India launched the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) to promote the use of quality generic medicines through Jan Aushadhi Kendras across the country.
The present study aims to analyze the perception of consumers toward generic medicines available under PMBJP in Vadodara city. The research focuses on understanding the level of awareness about PMBJP, identifying barriers affecting the adoption of generic medicines, and examining factors that facilitate their acceptance. A descriptive research design was adopted for the study, and primary data was collected using a structured questionnaire distributed through Google Forms. A total of 550 responses were analyzed using statistical tools such as reliability analysis and One-Way ANOVA with the help of Jamovi software.
The findings of the study reveal that although many respondents recognize the affordability of generic medicines, misconceptions regarding their quality and effectiveness still exist. The results also indicate that demographic variables such as age, gender, income, and occupation influence consumer perception toward generic medicines. The study concludes that increasing awareness, improving information dissemination, and strengthening trust in generic medicines are essential to enhance the acceptance and utilization of PMBJP medicines. The research provides useful recommendations for policymakers, healthcare professionals, and stakeholders to improve the effectiveness of the PMBJP scheme.},
        keywords = {Generic Medicines, PMBJP, Consumer Perception, Affordable Healthcare, Jan Aushadhi Kendras, Pharmaceutical Policy},
        month = {March},
        }