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@article{195373,
        author = {Mr.B.Bhanu Prasad Reddy and Dr. S. Kishore},
        title = {A STUDY ON CUSTOMER PERCEPTION AND OUTREACH STRATEGIES OF INDIAN POSTAL SERVICES WITH REFERENCE TO TIRUPATI DIVISION},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {7792-7798},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195373},
        abstract = {India Post operates as the largest postal network worldwide while it supports India through essential services that enable communication and financial access. The organization provides affordable services to a wide area yet it struggles to establish a positive customer image and reach out to customers especially in semi-urban areas. The research investigates customer perceptions of India Post services through assessment of public outreach methods used to establish trust and public awareness in the Tirupati Division. The research demonstrates through study results that rural customers prefer services which provide low-cost access to services while urban customers want fast services that offer digital access. The research results show that people lack knowledge about contemporary programs which include India Post Payments Bank and e-commerce partnerships. The study establishes that companies need to adopt modernization practices together with geographical outreach methods and digital messaging systems to maintain customer trust while competing effectively in the changing service industry.},
        keywords = {India Post, Customer perception, Consumer Perception, Outreach strategies, Digital adoption.},
        month = {March},
        }