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@article{195659,
        author = {Mr.Anoop  P and Dr.R.Reshmi},
        title = {AUGMENTED REALITY AND VIRTUAL REALITY: THE PLAYERS IN THE FUTURE MARKET},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {585-597},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195659},
        abstract = {The quickly rising Virtual reality (VR) and augmented reality (AR) innovations have fundamentally changed virtual purchasing satisfaction and theadvancing retail climate. In expressions of reasonable projects and instructive examinations, fracture in VR and AR adds to the period's multidisciplinary establishes in the declarations of projects. In this paper, the retail projects and studies works that utilize VR and AR are looked at and examined. The execution, buyer acknowledgement, projects, inconveniences, and related phrases are analyzed. This perception lays out a reason for predetermination compositions withinside the retail programs field. It also covers an overview of AR and VR and their practical implications in the current market situations.},
        keywords = {Augmented Reality (AR), Buyer Acceptance, Challenges in Retail Technology, Consumer Behavior, Educational Studies, Market Situations},
        month = {April},
        }