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@article{196011,
        author = {Ankita S. Tekade},
        title = {Assessment Of Fish Marketing Systems and Socio-Economic Conditions of Vendors in The Pauni Region},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {no},
        pages = {317-320},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196011},
        abstract = {A survey of the fish market in the Pauni region was conducted to assess the structure, species diversity, marketing practices, and socio-economic conditions of fish vendors and consumers. Primary data were collected through direct observation, structured interviews with fish sellers, and interactions with buyers in local markets. The study revealed that the Pauni fish market mainly deals in freshwater species such as Catla catla, Labeo rohita, Cirrhinus mrigala, Wallago attu, and Clarias batrachus, sourced from nearby rivers, reservoirs, and ponds. Marketing is largely traditional, with limited use of cold storage, ice preservation, and hygienic handling practices. Seasonal variation significantly affects fish availability and pricing, with higher demand observed during festivals and summer months. The socio-economic analysis indicated that most vendors depend solely on fish trade for their livelihood and face challenges such as price fluctuations, transportation issues, and lack of infrastructure. The study highlights the need for improved market facilities, better storage systems, and awareness of hygienic practices to enhance fish quality and income generation in the Pauni region.},
        keywords = {Fish market survey; Freshwater fisheries; Marketing practices; Pauni region.},
        month = {March},
        }