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@article{196053,
        author = {Prof. Dr. K. Balasubramanian},
        title = {An Empirical Study on Consumer Buying Behaviour Towards Smartphones: Evidence from Statistical Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {no},
        pages = {8-13},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196053},
        abstract = {.},
        keywords = {Consumer Behaviour, Smartphones, Brand Preference, Price Sensitivity, Statistical Analysis.},
        month = {March},
        }