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@article{196519,
        author = {Mr. Vivek Dilip Bhardwaj},
        title = {Impact of Business Analytics on Decision Making in the Education Industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {4512-4525},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196519},
        abstract = {The integration of business analytics into organizational decision-making has emerged as a transformative force across various sectors. This research paper investigates the impact of business analytics on decision-making within the education industry, with particular emphasis on managerial, operational, and strategic dimensions. A structured questionnaire-based survey was administered to 30 professionals employed in educational institutions and related organizations across the Vidarbha and Marathwada regions of Maharashtra. The study employs descriptive statistics, frequency analysis, and Likert-scale-based response interpretation to examine perceptions regarding analytics adoption, its influence on operational efficiency, cost reduction, and long-term planning. Findings reveal that a substantial majority of respondents agree or strongly agree that business analytics significantly enhances the speed, accuracy, and quality of decisions. The paper also identifies prevailing challenges such as limited top management support and low awareness of advanced analytics tools. The research concludes with actionable recommendations for educational institutions seeking to institutionalize data-driven decision-making frameworks.},
        keywords = {Analytics, Decision Making, Education Industry, Data-Driven Management, Organizational Performance, Predictive Analytics.},
        month = {April},
        }