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@article{196555,
        author = {Muhammad Hemani and Makineedi Manikanta},
        title = {The Role of Youth In Influencing Sustainable Packaging Practices},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {3334-3340},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196555},
        abstract = {Due to the growing issue of plastic pollution and product packaging being one of the biggest culprit of , and the future generation being the user of the product and also the victim of this pollution this research tries to focus on the role of the coming generation in sustainability and specially the packaging of the products ,while there are many studies that focus on the supply side of this issue , this study tries to focus on how the young generation tries to tackle this situation and their thoughts on this issue. The reason to focus on the coming generation is because they can have a huge impact on the packaging just by changing their buying behavior or otherwise, we will be able to at least see what are the issue that are stopping them from implementing it in their daily lives},
        keywords = {Sustainable Packaging, Youth Consumer Behaviour, Environmental Sustainability, Green Consumption, Plastic, Pollution, Consumer Awareness, Buying Behaviour, Sustainable Consumption, Packaging Practices, Eco-friendly Products},
        month = {April},
        }