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@article{196583,
        author = {WAI MOE AUNG and VAGHELA SUMITRA MEGHBHAI and PROF. HARSHITA GAIKWAD},
        title = {ROLE OF GREEN SUPPLY CHAIN PRACTICES IN REDUCING COSTS AND ENHANCING CUSTOMER SATISFACTION IN E-COMMERCE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {4829-4842},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196583},
        abstract = {The rapid growth of the e-commerce sector has significantly increased the complexity and environmental impact of supply chain operations. In response to rising concerns about sustainability and resource efficiency, organizations are increasingly integrating Green Supply Chain Management (GSCM) practices into their logistics and operational strategies. This study examines the role of green supply chain practices in reducing operational costs and enhancing customer satisfaction within the e-commerce and logistics industry. The research focuses on understanding how environmentally responsible practices such as eco-friendly packaging, optimized transportation routes, energy-efficient warehousing, and waste reduction contribute to both economic and customer-related outcomes.
A quantitative research approach was adopted for the study. Primary data were collected through a structured questionnaire distributed using an online survey platform, targeting respondents who are either involved in the logistics sector or regularly use e-commerce services. The study employed descriptive research design and convenience sampling techniques. The collected data were analyzed using statistical tools such as percentage analysis, correlation, and graphical interpretation to evaluate the relationship between green supply chain practices, cost reduction, and customer satisfaction.
The findings indicate that the adoption of green supply chain initiatives can contribute to long-term cost efficiency by minimizing resource consumption, reducing packaging waste, and improving transportation efficiency. Furthermore, the results suggest that customers increasingly value environmentally responsible delivery practices, which positively influence their perception of service quality and overall satisfaction. Sustainable practices such as recyclable packaging and transparent environmental commitments strengthen customer trust and brand loyalty in the competitive e-commerce marketplace.
The study concludes that green supply chain management not only supports environmental sustainability but also provides strategic benefits in terms of operational efficiency and customer relationship management. Integrating sustainability into supply chain operations can therefore serve as an effective approach for achieving both economic and environmental performance in the rapidly evolving e-commerce industry.},
        keywords = {Green Supply Chain Management, Sustainable Logistics, Cost Efficiency, Customer Satisfaction, E-commerce Operations},
        month = {April},
        }