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@article{196587,
        author = {Krishna Lalji Sandha and Abhishek Singh and Anurag Yadav},
        title = {Study on Reverse Logistics Optimization in Online Retail Returns},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {3911-3920},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196587},
        abstract = {The reverse logistics business had experienced an impressive growth that has moved it away as a marginal operation to the heart of the contemporary supply chain management. Previously restricted to defective goods receipt and warranty returns, it expanded significantly with the emergence of e-commerce that came with liberal returns policies and high volumes of returns. This growth was further encouraged by the Customer- centric strategies like free returns, instant refunds, and doorstep pickups and further efficiency and scalability was promoted by technological improvements like predictive analytics, automation, and AI-powered inspection systems. Sustainable requirements and the models of the circular economy most significantly contributed to this movement, motivating companies to perceive returns as a chance to recover value by means of refurbishment, recommerce, and recycling. The financial strains, globalization and the professionalization of logistic also had a very important role to play as specialist third party providers reduced entry barriers and international trade demanded complex cross-border solutions. Fueled by the COVID-19 pandemic and likely to be enhanced by the new technologies like blockchain, IoT, and generative AI, reverse logistics has become one of the key operational efficiencies, sustainability, and competitive values, which can secure its further strategic relevance in international business. This paper discusses the optimization of reverse logistics in online retail by analysing secondary data on the companies such as Flipkart, Amazon India, DHL Supply Chain, Delhivery, Ecom Express, and Blue Dart Express, which show that organizations that combine advanced technology, sustainability efforts, and principles of the circular economy recover value better (up to 65%), control costs better (20-25% of the total logistics costs) and operate more efficiently.},
        keywords = {reverse logistics, e-commerce returns, supply chain optimization, circular economy, return management, sustainability, automation, value recovery},
        month = {April},
        }