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@article{196603,
        author = {Jigar Daulat and Krishna Mohan and Rohtash Bhall},
        title = {Exploring the Influence of AI on Online Shopping Behaviour A Vadodara District Survey},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {3401-3406},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196603},
        abstract = {The current research paper focuses on the effect of Artificial Intelligence (AI) on online shopping behaviour among shoppers of Vadodara district. One hundred and sixty respondents were used to obtain primary data in the form of a semi-structured questionnaire. The data obtained were analyzed in IBM SPSS and frequency, percentage, mean and standard deviation descriptive statistics were used. Cronbach’s Alpha was used to establish the reliability of the data and the value was 0.746 which showed acceptable internal consistency.
The results indicate that online shopping sites with AI capabilities are moderately positively perceived by the consumers. Product discovery (Mean = 3.53), and privacy (Mean = 3.52) as the most noticeable factors, and ease of use (Mean = 3.43), and time efficiency (Mean = 3.48) contribute greatly to the convenience and user experience. The level of consumer trust (Mean = 3.33 was found to be moderately good, so the improvement is possible, whereas the influence of AI recommendations on impulse buying behaviour (Mean = 3.28) was limited but significant.
In general, the research finds out that Artificial Intelligence is a powerful influence on consumer behaviour in terms of making it easier, refining the way people are discovering products, and affecting their decision to buy. The outcomes of the results indicate that usability, efficiency, and transparency are key actions that enhance consumer trust and involvement with AI-based e-commerce platforms.},
        keywords = {Artificial Intelligence (AI), Online Shopping Behaviour, Consumer Behaviour, Trust, Privacy Concerns, Ease of Use, Product Discovery, Impulse Buying, E-commerce.},
        month = {April},
        }