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@article{196672,
        author = {Mahadev Sanap and Ishita Pal and Dr. Paresh Patel},
        title = {Comparative Analysis of Consumer Preference for Herbal Versus Chemical-Based Cosmetic Pharma Products},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {5246-5252},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196672},
        abstract = {This study examines consumer preference toward herbal and chemical-based cosmetic pharma products in Vadodara, Gujarat. The objective is to understand how factors such as safety, effectiveness, price, and brand image influence purchasing behavior. Primary data was collected from 100 respondents using a structured questionnaire and analysed using percentage-based methods.
The findings indicate that herbal cosmetics are widely perceived as safer and more suitable for long-term use, whereas chemical cosmetics are preferred for their quick results and easy availability. Despite growing awareness and positive perception toward herbal products, consumers continue to use chemical cosmetics due to performance and brand trust.
The study highlights a gap between consumer perception and actual buying behavior, suggesting that future growth in the cosmetic industry will depend on developing products that combine natural ingredients with proven effectiveness.},
        keywords = {},
        month = {April},
        }