Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{197068,
        author = {Palavi Damale and Anvikesha Dhimaan},
        title = {A STUDY ON SOCIAL MEDIA AS A TALENT ACQUISITION TOOL IN E-COMMERCE INDUSTRY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {4933-4939},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197068},
        abstract = {social media has emerged as a transformative tool in modern talent acquisition, especially in the e-commerce industry. This study examines the effectiveness of social media platforms such as LinkedIn, Instagram, and Facebook in attracting, engaging, and hiring candidates. Using a descriptive research design and mixed-method approach, primary data was collected through structured questionnaires from HR professionals, students, and job seekers.
The study highlights that social media significantly improves recruitment efficiency, reduces hiring costs, and enhances employer branding by enabling organizations to showcase their work culture and values. It also facilitates access to a wider and more diverse talent pool, including passive candidates who are not actively seeking jobs but are open to opportunities.
Furthermore, the research indicates that real-time communication, targeted job advertisements, and data-driven recruitment strategies have made the hiring process faster and more effective. Social media analytics also helps recruiters track candidate engagement and optimize recruitment campaigns.
However, challenges such as fake profiles, data privacy concerns, information overload, and overdependence on technology persist. The study also identifies a gap in digital skills among some recruiters, which may limit the effective use of social media platforms.
The findings suggest that while social media is a powerful recruitment tool, it should be strategically integrated with traditional recruitment methods to achieve optimal results. The study concludes by emphasizing the need for organizations to adopt a balanced, ethical, and technology-driven approach to talent acquisition in the evolving digital landscape.},
        keywords = {Talent Acquisition, Social Media Recruitment, E-Commerce Industry, Digital Recruitment, Employer Branding, Online Hiring Platforms, Recruitment Efficiency, Data-Driven Recruitment, Recruitment Analytics, Digital Transformation},
        month = {April},
        }