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@article{197398,
        author = {Dr. Pravin Hiraman Tamgadge},
        title = {"Impact of Brand Loyalty on Consumer Satisfaction, Special Reference to Oral-Care Products in Nanded City" (MH)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {9665-9672},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197398},
        abstract = {This research paper examines various marketing strategies adopted by companies to build strong brand loyalty among consumers, with a specific focus on two key components: brand loyalty and consumer satisfaction in the oral care product category. The primary objective of the study is to identify the factors that influence the development of loyalty toward oral care products from the consumers' perspective.
In today’s competitive market, numerous brands compete for consumer attention. Despite the recognized importance of brand loyalty in driving repeat purchases and customer retention, many oral care companies continue to face challenges in building and sustaining a loyal customer base.
The study is based on both primary and secondary data. Descriptive and exploratory research designs are employed to examine the impact of brand loyalty on consumer satisfaction, with special reference to oral care products in Nanded City, Maharashtra. The data are analyzed using statistical tools such as correlation analysis, regression analysis, t-tests, and chi-square tests to compare and evaluate levels of customer brand loyalty.},
        keywords = {Brand loyalty, Brand Image, Perceived Value, Hygiene.},
        month = {April},
        }