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@article{197688,
        author = {Dr.I. Carmel Mercy Priya and R. Vithya},
        title = {A Study on Consumer Awareness and Attitude towards Solar Energy Adoption in Rural Households of Krishnagiri District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {6393-6398},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197688},
        abstract = {This study focuses on consumer awareness and attitudes towards solar energy adoption among rural households in Krishnagiri District, Tamil Nadu. Solar energy is a clean and renewable source that plays an important role in sustainable development, especially in rural areas facing energy challenges. The main objective of the study is to examine the level of awareness about solar energy systems and to understand consumer attitudes towards their adoption. The research is based on primary data collected through a structured questionnaire from rural households, along with secondary data from journals and reports. A descriptive research design is used to analyze awareness levels, attitudes, and sources of information influencing consumer decisions. The findings indicate that most respondents are aware of solar energy, but their knowledge about its usage, cost, and maintenance is limited. The overall attitude towards solar energy is positive due to its environmental and economic benefits. However, high initial investment, lack of technical knowledge, and insufficient awareness programs are major barriers to adoption. The study suggests that increasing awareness, providing subsidies, and improving access to information can promote solar energy adoption among rural households.},
        keywords = {Solar Energy, Consumer Awareness, Attitude, Rural Households, Adoption, Renewable Energy, Sustainable Development},
        month = {April},
        }