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@article{197699,
        author = {Yash Tatya Ghadle and Nitin Prakash},
        title = {An Analysis of Impact of Customer Emotions on Purchasing Decisions in Central Biotech Pvt. Ltd., Nagpur},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {7511-7522},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=197699},
        abstract = {},
        keywords = {Customer Emotions, Purchasing Decisions, Emotional Marketing, Pharmaceutical Consumer Behaviour, Central Biotech Pvt. Ltd.},
        month = {April},
        }