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@article{198090,
        author = {Dr. D. PRAKASH},
        title = {CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING IN ERODE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {7200-7203},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=198090},
        abstract = {The expansion of internet usage and digital technologies has significantly influenced consumer buying behavior, particularly in online shopping. This study examines customer perception towards online shopping in Erode District, focusing on factors that shape consumer attitudes and purchasing decisions. The research analyzes key variables such as convenience, pricing, product variety, trust, perceived risk, delivery service, and payment security. A descriptive research design is adopted, and primary data are collected through structured questionnaires from consumers in Erode District. Statistical tools such as percentage analysis and correlation are used to interpret the data. The findings indicate that convenience, time-saving benefits, and competitive pricing positively influence customer perception, while concerns regarding product quality and security remain major challenges. The study provides practical insights for online retailers and marketers to improve customer satisfaction and strengthen digital marketing strategies in regional markets.},
        keywords = {Customer Perception, Online Shopping, Consumer Behaviour, E-Commerce, Digital Marketing.},
        month = {April},
        }