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@article{198221,
        author = {Ankit Verma and Hrishita Verma and Yuvraj Singh and Rishav Kumar},
        title = {The Impact of Web Pages Load Time on the Conversion Rate of an E-Commerce Platform},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {13594-13602},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=198221},
        abstract = {In the digital era, website performance plays a crucial role in determining the success of e-commerce platforms. Among various performance factors, web page load time significantly influences user experience, customer satisfaction, and conversion rate. Faster loading websites enhance user engagement, reduce bounce rates, and increase the likelihood of purchase decisions, whereas slow loading pages lead to customer dissatisfaction and loss of revenue. This study examines the impact of web page load time on the conversion rate of an e-commerce platform by analysing user behaviour, customer perception, and purchasing decisions. The research aims to identify the relationship between loading speed and conversion outcomes, evaluate customer responses to delays, and provide recommendations for improving website performance to maximize conversions.},
        keywords = {Web Page Load Time, Conversion Rate, E-Commerce Platform, Website Performance, Customer Satisfaction, Online Shopping Behaviour, Bounce Rate},
        month = {April},
        }