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@article{198239,
        author = {D. Anitha and Dr. B. R. Veeramani},
        title = {Feminism for Sale: Neoliberal Commodification in Adichie’s We Should All Be Feminists},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {13355-13363},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=198239},
        abstract = {This article examines how Chimamanda Ngozi Adichie’s We Should All Be Feminists operates within the framework of neoliberalism, with particular attention to the commodification of feminist discourse. The text has been widely praised for its accessible articulation of gender inequality and its significant global influence. This study argues that its circulation through transnational media and consumer culture complicates its political potential. This article draws on theories of neoliberal feminism and feminist commodity activism. It examines how Adichie’s work functions both as a source of empowerment and as a marketable cultural product. The article argues that her emphasis on individual agency, personal experience and inclusiveness reflects key features of neoliberal feminist discourse. Neoliberal feminist discourse privileges self-realisation and visibility over structural critique. At the same time, her ideas circulate widely through platforms such as TEDx talks, publishing industries and popular culture. This circulation contributes to the transformation of feminism into a consumable identity. The resulting dual function reveals a contradiction between Adichie’s political intentions and the neoliberal structures that shape the circulation of her work. The article contends that We Should All Be Feminists exemplifies a central contradiction in twenty-first century feminism. The text neither fully resists nor endorses neoliberal logic. It occupies an ambivalent position that both expands and limits the possibilities of feminist discourse.},
        keywords = {Adichie, commodification, media circulation, neoliberal feminism, We Should All Be Feminists.},
        month = {April},
        }