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@article{198614,
        author = {Pranil Raju Chikankar and Nitin Prakash},
        title = {Role of Sales Executives in Building Customer Trust and Long-Term Relationships at ICICI Prudential, Dharampeth},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {9832-9841},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=198614},
        abstract = {},
        keywords = {Sales executives, customer trust, long-term relationships, relationship marketing, life insurance.},
        month = {April},
        }