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@article{199287,
        author = {Shaiba Parveen Ansari and Vaishnavi Asthana and Sweta Sah and Gobind Kumar Gautam and Monika Jaglan},
        title = {Brand Integrity Nexus for Social Media & Counterfeit Detection},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {13029-13033},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=199287},
        abstract = {In the second phase of the NISCHAL_AI project, the system was developed into a working application that monitors social media posts and identifies potentially fake or misleading brand content.
The system retrieves social media data through Apify and analyzes captions and hashtags using a combined framework that integrates TF-IDF, Logistic Regression, keyword filtering, and hashtag-based indicators.
One of the core components is a notification module that triggers alerts when potentially harmful content is detected.
The results are displayed on a dashboard, and the system is deployed on a Hostinger VPS with the domain nishchal.online, making it accessible online. This phase demonstrates the transition from a theoretical design to a practical, real-world solution.},
        keywords = {},
        month = {April},
        }