Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{199419,
        author = {Asst. Prof. R.R Kolte and Kumud Sahu},
        title = {PR Agency Platform: A Centralised Web Based System for Automating Public Relations},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {12878-12883},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=199419},
        abstract = {With the rapid expansion of digital media and online communication, Public Relations (PR) agencies are required to manage large volumes of client data, campaigns, publications, and financial transactions efficiently. Traditional PR workflows rely heavily on manual processes such as spreadsheets, emails, and disconnected tools, which often result in inefficiencies, delays, and lack of coordination. These challenges create a need for an integrated and automated system to streamline PR operations.
This paper presents a PR Agency Platform, a web-based system designed to manage and automate the complete workflow of PR agencies. The system integrates functionalities such as client management, campaign tracking, publication handling, invoicing, and communication within a single platform. The platform is developed using the Laravel framework and MySQL database, ensuring scalability, security, and efficient data handling.
The proposed system improves workflow efficiency by reducing manual effort and enabling real-time access to information. It enhances transparency between clients and agencies and ensures better coordination of PR activities. Experimental evaluation indicates that the system performs effectively in managing multiple operations simultaneously and provides a reliable solution for modern PR management.},
        keywords = {Automation, PR Management, Web Application, Laravel, Client Management, Digital PR},
        month = {April},
        }