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@article{199520,
        author = {Deeksha Verma and Aritra Mondal and Pallavi Rohira and Satwik Singh and Kartik Shivhare},
        title = {Quick Commerce and Its Future in india},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {13907-13920},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=199520},
        abstract = {With the promise of delivering groceries and everyday necessities in ten to thirty minutes, Quick Commerce (Q-commerce) has become one of the most disruptive technologies in India's retail and e-commerce sector. This shift has been spearheaded by platforms like Blinkit, Zepto, and Swiggy Instamart, which have redefined consumer expectations about speed and convenience by utilising networks of hyperlocal dark shopfronts and data-driven logistics. Examining important factors such delivery speed, product availability, pricing sensitivity, promotional dependency, platform dependability, and environmental concerns, this study explores how urban Indian consumers view and interact with Q-commerce platforms. A systematic survey of 57 respondents—mostly urban millennials and Gen Z users—was used to collect primary data. The results are analysed in conjunction with secondary market information and current scholarly literature. The study uses Chi-square and Pearson correlation to further develop and test two hypotheses about financial sustainability and customer happiness. The results show robust adoption among regular users, a moderate willingness to pay delivery costs, and a high level of customer concern about packaging waste and the welfare of gig workers. Strategic advice for platforms looking for long-term survival beyond expansion driven by subsidies are included in the paper's conclusion.},
        keywords = {Quick commerce, Blinkit, Zepto, Swiggy Instamart, Dark stores, Consumer Behaviour, Delivery Speed, product availability, gig economy, financial sustainability, urban retail.},
        month = {April},
        }