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@article{200350,
        author = {Pranshi Rastogi and DR. ANURADHA SHARMA and Vanchhit Tangri},
        title = {COMPARATIVE ANALYSIS OF SUSTAINABLE AND INCLUSIVE GREEN FINTECH PRACTICES: A CASE STUDY OF MUFIN GREEN FINANCE LTD. AND ECOFY FINANCE PVT. LTD.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {2493-2504},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=200350},
        abstract = {In the past few years, the attention has shifted towards combining sustainability goals with financial technology, especially in countries like India where both areas are developing rapidly. Green Fintech means those financial tools or systems that not only supports environment- friendly projects but also make green financing accessible to the underserved populations. In short, it uses finance and technology as tools to support eco-friendly initiatives. For instance, electric vehicles financing, funding of solar panels, etc.
To understand this better, two Green Fintech companies- Mufin Green Finance Ltd. and Ecofy Finance Pvt. Ltd. have been compared to understand the difference in their business models and the financial performance. The study is based on secondary data, collected from company’s annual reports for the recent financial years. It also analyses their growth patterns and operational efficiency to understand how they are expanding while dealing with the risks. Instead of focusing too much on the detailed results, the study mainly tries to showcase the overall trends and the key challenges faced by the green finance firms. Overall, the paper offers a general comparison to understand how Green FinTech is taking shape in India.},
        keywords = {Green Fintech, Sustainable Finance, Financial Inclusion, Ecofy Finance Private Ltd., Mufin Green Finance Ltd.},
        month = {May},
        }