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@article{200494,
        author = {Gargi Sansanwal and Carolene Nongrum and Prashanth Cherian Kochuveetil},
        title = {Educational Brand Positioning in Online and Offline Coaching Centers: A Study of Student Perception and Learning Experience},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {1374-1384},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=200494},
        abstract = {},
        keywords = {brand positioning; student perception; coaching centers; SERVQUAL; expectation–experience gap; ANOVA; Shapiro–Wilk; Bonferroni correction; hybrid learning},
        month = {May},
        }