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@article{200672,
        author = {G Benny Samuel and Janani Senthilkumar and Prashanth Cherian Kochuveetil},
        title = {Trust Cues and Purchase Completion in E-Commerce Mobile Applications},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {1781-1791},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=200672},
        abstract = {The rapid expansion of mobile commerce in India has brought with it a persistent challenge: first-time users of e-commerce mobile applications frequently abandon their purchases before completion. This study investigates the role of interface-level trust cues in shaping perceived trust and, subsequently, purchase completion intention among first-time users. Drawing on McKnight et al.'s (2002) Initial Trust Model, Pavlou's (2003) Technology Acceptance Model–Trust Integration, and Ajzen's (1991) Theory of Planned Behaviour, the study adopts a quantitative convenience survey design with 72 respondents. Five trust cue domains were examined: customer reviews, trust badges, payment gateway recognition, refund and return guarantees, and price transparency. Results indicate that refund and return policies (M = 4.29) and price transparency (M = 4.04) are the strongest drivers of perceived trust, whereas trust badges (M = 3.51) exert the least independent influence. Overall, 80.6% of respondents reported that the presence of trust cues gave them sufficient confidence to complete a purchase, lending empirical support to both hypotheses. The findings extend TAM–trust research to the Indian mobile commerce context and provide actionable design implications for UX practitioners and product managers.},
        keywords = {trust cues, mobile commerce, e-commerce, purchase intention, cart abandonment, user experience design, India},
        month = {May},
        }