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@article{201831,
        author = {Dr. Saleena EC and Shahul Hameed K and Anil Puthanazhi and Bijina K and Dhanya M},
        title = {MEDIA AWARENESS AND CONSUMER PERCEPTION OF MICROGREENS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {8077-8081},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=201831},
        abstract = {Microgreens have emerged as a modern functional food due to their high nutritional value, rich antioxidant content, and sustainable cultivation methods. With increasing public interest in healthy lifestyles and organic foods, media platforms play a significant role in creating awareness and influencing consumer perception regarding microgreens. This study examines the impact of media awareness on consumer perception, purchasing behavior, and acceptance of microgreens. The research explores how social media, digital marketing, and health journalism contribute to public understanding of microgreens and influence market demand. The study also identifies the challenges affecting consumer acceptance, including pricing, perishability, and lack of awareness. Findings indicate that media exposure positively influences consumer knowledge and purchase intention toward microgreens.},
        keywords = {Mmicrogreens, Media awareness, Consumer perception},
        month = {May},
        }